In 2001, Cheng Ling was established, it started from the operation on a sports-based professional group enterprise.


In 2008, Established German business WINMAX (win.max) brand

In 2008 May, opened its first flagship store brand WINMAX in Sanya, Hainan busiest summer merchandise.


January 2009 stationed in Germany Fitness chain FITNESSSTORE.


March 2011 to open 15 retail stores spread in China Shanghai, Hainan, Guangxi department stores in Nanjing, East Building, Golden Bridge International,March 2011, WINMAX successfully settled Lynx Mall (formerly Taobao Mall) flagship store.

May 2011 stationed in India's third-largest supermarket MORE.

June 2011, WINMAX successfully settled Jingdong Mall.

August 2011 stationed in the Philippines biggest sport supermarket TOBY.

September 2011, WINMAX successfully settled in the Amazon Mall.

October 2011 stationed in Russia's largest supermarket MAGNIT.


In October 2012, and Hawaii surf brand BlueHawaiiSurf joint design series launched.


August 2013 Australia entered the top three sports supermarket SRG.